{2021 RECAP} Virtual Bloom :: An Event for New and Expecting Moms in Birmingham




Our 4th annual Bloom was part virtual event, and part in-person! We were THRILLED to offer moms a chance to experience many of the in-person event amenities like the Live Panel Q and A with experts and lots of giveaways, while staying at home in their pajamas and stretchy pants! The day after the virtual panel, attendees were able to pick up their swag bags and giveaways in-person while enjoying fun refreshments and a photo op.

A special thank you goes out to our presenting sponsor, Ascension St. Vincent’s, our co-title sponsor, Shipt, and of course to the BMC Events Team — without you, our events couldn’t be a success!

Birmingham Mom Collective BloomEach day leading up to our big Facebook Live Q and A on Tuesday, April 27, we introduced each Bloom Sponsor through a video on Facebook and gave away a prize pack with assorted prizes from our giveaway sponsors. Check out all of the videos and giveaways in our Facebook Virtual Bloom Playlist.



On Tuesday, April 27 at 8:00 pm we talked with five expert panelists from Ascension St. Vincent’s on a Facebook Live Q and A Zoom call. We asked questions that had been collected from our audience on Facebook, PLUS we asked live questions from our live audience.

Our panel included:

Jenny Mizell, RN, Lactation Consultant, Birth Doula
Dr. John Edwards, OB (Henderson and Walton)
Jody Robinson, RN and Team Leader Monogram Maternity
Dr. Katherine Thompson, CRNA, Nurse Anesthetist
Dr. Max Hale, Pediatrician (Birmingham Peds)

Watch the entire live broadcast below:



All Bloom ticket holders and giveaway winners were able to pick up their prizes on Wednesday, April 28, from 9 to 11 am and 4 to 6 pm in front of the Bruno Conference Center at Ascension St. Vincent’s.

Families could pick up their swag and giveaways from Birmingham Mom Collective Team Members…

Birmingham Mom Collective BloomTake a professional photo with Olivia Jones Photography in front of The Rainbow Balloon Company photo back drop… 

Birmingham Mom Collective BloomGrab a drink from Piper and Leaf Tea Company sponsored by Shipt

Birmingham Mom Collective BloomAnd grab spring potpourri from Celebrate Bham and a Shipt Team Member. 

Birmingham Mom Collective Bloom


Each ticket holder for Virtual Bloom received a fabulous swag bag! We had two types of swag bags: VIP and General Admission. All swag bags included a reusable tote from Shipt and Ashley Mac’s and had tons of prizes for both mom and baby! 

Birmingham Mom Collective Bloom


We gave away over $3000 in giveaways! Bloom ticket holders could win one of the 10 premier giveaways, and anyone could win our giveaway packages on the sponsor videos in the days leading up to the Bloom panel. On the Live Panel, we gave away a Date Night Package that included a $50 SoHo Social Gift Card, a $50 Mudtown Eat and Drink Gift Card, a $10 Starbucks Gift Card sponsored by Skiddies, and 5 Chopt cards, and we also gave away an extra General Admission Swag Bag. 

Among the top premier prizes were a ‘Push Present’ from Diamond’s Direct of a jewelry piece (worth over $1000), a ‘Baby Moon’ from Ross Bridge Resort and Spa that includes a one nights stay and breakfast for 2 (worth $350), and Spa Cahaba Gift Basket that includes a 60 minute Swedish Massage & 60 minute Saltwater Float (worth $425)

Congrats to these Premier Giveaway Winners:

Birmingham Mom Collective Bloom

Thanks to all who came to Bloom 2021! We hope to see you at our next event… details coming soon! 

Special thanks to Olivia Jones Photography for capturing the Bloom 2021 photos! For all of the photos from Virtual Bloom 2021, check out the Facebook Photo Album.


VIP Swag Sponsors

Swag Bag Sponsors

Giveaway Sponsors

Are you a business that wants to participate in our next event?

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Born at St. Vincents, Julie has lived in Birmingham nearly all her life, and she looks forward to meeting and connecting moms all over our community. Before having kids and co-founding Birmingham Mom Collective, she worked various jobs as a retail manager, merchandise manager, software support associate, and an HR recruiter. When she's not taking care of her two young children, you can find her (sometimes) working out, singing and fellowshipping at her church, playing golf (horribly), drinking sweet tea, and taking trips with her husband, Nathan. She loves all things coffee, Gilmore Girls, Disney World, Dolly Parton, and peanut m&ms!