{2020 RECAP} Virtual Bloom :: An Event for New and Expecting Moms in Birmingham


Our third annual Bloom was different this year, as it was VIRTUAL! After postponing, changing the format to be socially distant, and rescheduling, we were THRILLED to offer moms a chance to experience many of the in-person event amenities, while staying at home in their pajamas and stretchy pants! 

A special thank you goes out to our title sponsor, St. Vincent’s Hospital, our co-title sponsor, Oxmoor Valley Orthodontics, and of course to the BMC Events Team — without you, our events couldn’t be a success!

Each day leading up to our big Facebook Live Q and A on Tuesday, June 23, we introduced each Virtual Table Sponsor through a short premier video on Facebook and gave away a prize pack with assorted prizes from our giveaway sponsors. Check out all of the videos and giveaways in our Facebook Virtual Bloom Playlist

Facebook Live Zoom Panel

On Tuesday, June 23 at 8:00 pm we talked with five expert panelists from St. Vincent’s Hospital on a Facebook Live Q and A Zoom call. We asked questions that had been collected from our audience on Facebook, PLUS we asked live questions from our live audience.

Our panel included . . .

Dr. Jodie Benton, OB/GYN (OB/GYN Associates of Alabama)

Dr. Max Hale, Pediatrician (Birmingham Pediatric Associates)

Katherine Thompson, CRNA, Nurse Anesthetist

Jessica Hogue, L&D CRNP

Heidi Powell, RN, IBCLC


Watch this entire Live broadcast, below . . .

***GIVEAWAY*** It's the Virtual Bloom Live Q and A!

***GIVEAWAY*** It's the Virtual Bloom Live Q and A! Join us as we talk to a panel of experts from St. Vincent's Health System including:*Dr. Jodie Benton, OB/GYN*Dr. Max Hale, Pediatrician*Katherine Thompson, CRNA, Nurse Anesthetist*Jessica Hogue, CRNP, Labor and Delivery Nurse*Heidi Powell, RN, IBLC, Lactation Consultant Enter to win one of two flower arrangements from Wildflower Designs and Dorothy McDaniels Flower Market… just ask a question in the comments during the Facebook Live!Enter to win an extra General Admission swag bag… just post a photo of yourself watching the Q and A in the comments of the Facebook Live!This promotion isn’t sponsored, endorsed, administered, or associated with Facebook. Winner and will be drawn during the Live Q and A and announced at the end. Winners must pick up their prizes on Wednesday, June 24 from 9 to 11 am or 4 to 7 pm at St. Vincent's Health System in front of the Bruno Conference Center.

Posted by Birmingham Mom Collective on Tuesday, June 23, 2020


Each ticket holder for Virtual Bloom received a fabulous swag bag! We had two types of swag bags: VIP and General Admission. VIP swag bags were worth over $200 and General Admission swag bags were worth over $140.

All swag bags came in a reusable tote with the phrase ‘for all momkind’ and everyone received a one-year membership to Shipt grocery delivery . . . a $99 value!!!


We gave away over $1,000 in prizes over the week of Virtual Bloom. We gave away prizes on our sponsored videos each day leading up to Bloom, but we also gave away premier prizes (for only ticket holders) PLUS an extra General Admission swag bag and two floral arrangements provided by Wildflowers Designs and Dorthy McDaniel’s Flower Market during the Live Q and A. General Admission ticket holders got one giveaway ticket in the drawing and VIP ticket holders got two giveaway tickets in the giveaway drawing.

Among the top prizes were a one night stay at Ross Bridge Resort, a $250 Target gift card, and a Freemie Breast Pump worth $200! 

Congrats to these premier giveaway winners! 

Swag and Giveaway Pickup

Everyone who bought a ticket and had a swag bag and won a giveaway were able to pick up their prizes on Wednesday, June 24, from 9 to 11 am and 4 to 7 pm in front of the Bruno Conference Center at St. Vincent’s Hospital. Moms and dads were able to drive up and pick up their swag and giveaways, and hop out for a quick photo op if they wanted! 


For all of the photos from Virtual Bloom 2020, check out the Facebook photo album

Special thanks to all of our Virtual Bloom sponsors:

Table Sponsors

VIP Swag Sponsors

Swag Bag Sponsors

Giveaway Sponsors


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Born at St. Vincents, Julie has lived in Birmingham nearly all her life, and she looks forward to meeting and connecting moms all over our community. Before having kids and co-founding Birmingham Mom Colllectie, she worked various jobs as a retail manager, merchandise manager, software support associate, and an HR recruiter. When she's not taking care of her two young children, you can find her (sometimes) working out, singing and fellowshipping at her church, playing golf (horribly), drinking sweet tea, and taking trips with her husband, Nathan. She loves all things coffee, Gilmore Girls, Disney World, Dolly Parton, and peanut m&ms!